Jo Campbell is a Kingston upon Thames based photographer and mum to daughter Lola Rose. Prior to becoming a portrait photographer, Jo worked at Prima Baby magazine for a number of years. Her love of design and photography inspired her to take more formal training and soon saw the launch of Sweetheart Studio, where she specialises in maternity, baby, child and family photography. Her style is beautiful, natural, relaxed and timeless.
How long have you been a photographer?
For as long as I can remember I’ve had a camera somewhere on me – as a result my teenage years are well documented – perhaps not always for the best! When my daughter was born photography became even more of a passion and friends started to ask me to photograph their babies and then recommended me to their friends.
What got you into photography?
My dad was a photo-journalist and I remember him showing me how to use his camera and a light meter when I was young. I’ve always loved the idea of being able to freeze a moment in time. As a mum, capturing those fleeting moments of babyhood and childhood in a photograph means even more because, before you know it, your little armful of cuddles has grown into a busy and important eight-year-old! It’s wonderful to look back at photos of those funny newborn expressions, of a favourite teddy tucked into the crook of a little arm or of a gappy-toothed grin. Those sort of memories are so precious and I love being able to record special moments for others.
Which photographer do you look up to and why?
There are so many inspiring photographers whose work I admire – too many to mention. But if I was pushed to name a couple, they would be my dad, of course, plus contemporary black and white photographer Helen Bartlett.
What do you prefer – film or digital?
Definitely digital because I can see the photos straight away. I used to get really impatient waiting for films to be processed!
What should your customers expect during a session?
I’m always really pleased when a customer says that I’ve captured their child’s personality in the photos because that’s exactly what I set out to do with each portrait session. The key to doing this during a photo session is to put you at ease in front of the camera. As far as possible on a photo shoot I’ll let you get on with what you’re doing and take photos as you interact with each other, with some gentle guidance when needed. You can choose to have your photo shoot wherever you feel most relaxed – in your home, garden or at a local park or place of some significance to you. I use natural light where possible, but if it’s a studio-look you’re looking for I can bring along a backdrop and lights. Once we’ve discussed the sort of photos you’re hoping to get, we can decide where and when will suit you best. I hope that you’ll relax and enjoy the session.
Do you have any tips for capturing the perfect picture?
If you’re behind the camera, be prepared! Often the best moments happen when you least expect them. If you’re having your photo taken, relax, try to forget that someone is pointing a camera at you – and enjoy yourself…
To see more of Jo’s work, please visit:
