Sustainable Swedish childrenswear brand Newbie has an amazing programme of events in its King’s Road concept store this summer

Newbie first opened in the UK last October and has quickly become renowned for its beautifully designed clothing for little ones, which feature hand-drawn illustrations and are made from sustainably sourced organic cotton.

In addition to the brand’s four permanent stores—located in Richmond, Kingston, Westfield London and Bluewater—Newbie has opened a larger pop-up concept store on the King’s Road for the duration of the summer.

The King’s Road store isn’t just home to the Newbie collections, but features partner Scandinavian brands, which we’re dying to get our hands on. Kid’s Concept, Meraki and Elodie Details are all stocked in the King’s Road store and are Scandinavian brands with a similar focus on sustainability and beautiful design touches.

Newbie has gone one step further with this store though, creating a dedicated experience space, which is specifically for events and discovery for little ones and parents alike. The area has been designed to bring the collections to life and will continue to evolve and change throughout the time the pop-up is opened.

Newbie is committed to building a community of like-minded parents and this experience space has been created with this in mind, alongside a complimentary events programme offering everything from advice on nutrition for new mums, to making plastic-free parenting choices, to photography of your little ones.

Here’s our pick of the best events Newbie is hosting this summer, but check out newbiestore.com for the full programme:

Sleep-Training Strategies with Jay Walji from The Sleep Nanny, Tuesday 31st July, 1:30–2:30pm

Newbie has partnered with sleep expert Jay Walji from The Sleep Nanny, who will host a talk and Q&A on gentle sleep-training strategies for a better-rested, healthier and happier family life.

Kids’ Styling Made Simple with Charlotte Kewley, Thursday 2nd August, 10:30–11:30am

Childrenswear stylist and contributor to Smallish, Independent and Baby London, Charlotte Kewley will lead a Q&A and discussion on how to best style your little ones this summer.

Nutrition for New Mums with Sara Jackson, Monday 6th August, 10:30–11:30am

Here at The MotherHood, we’ve partnered with Newbie to host an event focused on nutrition for new mums with nutritionist Sara Jackson. Sara will cover nutritional requirements for mums in those first few months of parenting, with a focus on sleepless nights and how to get your energy back post baby.

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Baby-Led Weaning with Dr Rachel Allen, Tuesday 21st August, 1:00–2:00pm

Dr Rachel Allen, a registered nutritionist, will explain the when, why, what, where and how of baby-led weaning. Parents can learn how to do it, when to do it, and why it matters, plus practical tips that can be implemented at home.

Plastic-Free Parenting with Mamalina, Thursday 23rd August, 6:00–8:00pm

Emma Ross, founder of Mamalina, has partnered with Newbie to help parents make small changes to adopt a plastic-free parenting approach. Emma will give a brief talk on simple changes, followed by a Q&A session. Attendees will receive a plastic-free parenting starter pack.

Additionally, Newbie hosts weekly buggy walks on a Wednesday from 1:30 to 2:30pm, departing from the King’s Road store, taking parents and their kids on a walk around the neighbourhood. This is a great opportunity to meet other parents in the area and get active with the Newbie community.

The full events programme is listed on newbiestore.com, along with details of how to register for a place. All events are located at Newbie, 110-112 King’s Road, London, SW3 4TY.