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Shop: Pop-Up Britain, Richmond


A temporary shop in Richmond is being occupied by some Britain’s most promising small enterprises for two weeks on a rolling basis as part of Start Up Britain’s PopUp initiative. All of these start-up retailers already run online businesses, but none of them have the financial clout to take on a shop single-handed.  That’s why StartUp Britain has stepped in to offer a co-working, co-funded space for brands to explore new ways of working – and a whole new audience.

What started in Richmond is soon to be rolling out across the country, offering local small businesses the opportunity to showcase.

Until the 11th November, the Richmond store located at 2 Kew Road (opposite Richmond train station) will be transformed into a haven for busy parents, featuring products designed to make life easier for mums and more fun for kids.

Current businesses featured are:

Popcorn Box is a pure home grown passion for self-confessed shopping addict Sharon Beck. The Ealing mum set up the business two years ago after organising children’s parties herself – and getting plenty of insight into the retail sector as a shopper!

Popcorn Box stocks hundreds of gorgeous must-haves that are perfect for gifts, add sparkle to a kitchen, spruce-up a sitting room – or add magic (and ease) to a children’s party – you can even buy the present!  Her business is named after her number one selling item – a reusable popcorn box!

Sharon’s very active in Ealing mums and tots circles and takes part in local events with her lovely brightly-coloured wares that includes vintage bunting, Kew plant holders, fair trade ceramics and much more.

For more information:


Impkids was founded by yummy mummy Liz Marsh. She is behind the UK launch of one of the hottest Scandinavian brands, Villlervalla, just over a year ago and sells this exclusive range of children’s clothes through her business.  The nicely-designed but hard-wearing range targets 0-8 years and wash perfectly, with enough life to pass-me-down.

“Villervalla is a brilliantly designed range of Swedish clothes for babies and children aged 0-8 that is full of colour, charm and Scandinavian chic. We can’t wait to get the collection into PopUp Britain shop so we can interact with customers and let them experience the brand in person.” says Liz.

The current seasonal range includes waterproof winter anoraks, cosy tops and trousers, dresses and warm-as-toast accessories for tiny toes.

For more information:


Bobo Buddies is a children’s toy brand recently launched by entrepreneur James Roupell, offering a brand new range of cuddly characters designed to make travelling with your little ones fun and easy.

The adorable travel toys for children aged 2-6 feature a number of cute characters, including Raffy the giraffe and Mungo the monkey. Each Bobo Buddy is a backpack, a pillow and a blanket all in one…perfect plane, train and car journeys, sleepovers and nursery naps!

For more information:


This lovely line of nursing and maternity wear fills a gap in the market for times when finding stylish clothes can be a logistical challenge.  Mamaway has a range of maternity wear for mums-to-be as well as a lovely selection of nicely-designed nursing clothes that mean women can breast feed in public without hitting the headlines…

The collection includes slings and lounge wear as well as accessories that can make all the difference to busy mums.

For more information:


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